(Photo from childfind.sk.sa)
I know. I am the master crammer. For the past 20 minutes, I’ve been trying to organize my thoughts for my paper proposal tomorrow. I’ve finished reading (or listening - since most of the time, I had text-to-speech on on Kindle) the chapter “Branded: Bad Girls Go Shopping”. I did make mental notes but of course, they are not tangible once the time for drafting comes. LOL
The chapter was written in 2005 and stated that more than half of Louis Vuitton’s earnings came from the Japanese market alone. Six/seven years later, I wonder if the same situation holds true. Japan has been continually experiencing a rapid depopulation and ageing, ergo, diminishing purchasing power. Most luxury brands have been targeting the Chinese market for the past seasons (think Chanel’s Pre-Fall 2010 collection or Louis Vuitton’s Spring 2011) and clearly, they also see the potential consumerism in this anomalous Chinese capitalism-slash-communism. And also, two words - Chinese population. However, it is also important to point out that they have a slight ageing population problem as well because of the one child policy imposed about four decades ago.
What’s next for the Japanese luxury market? Was it the ageing population or the materialism (against the frugal housewife archetype) that will eventually make these luxury brands pull out of Japan? Wow. Just by getting this off of my head and writing it here gave me direction at least. Off to finish my draft and presentation. Fight!
I hope nobody does the same topic as mine. I’ll hit her with my bag. Just kidding.